The country's stone industry needs branding

The country's stone industry needs branding

Member of the Iran Stone Association: What is very important in the world today is the issue of branding because powerful competitors enter this field every day. Iran's stone industry is weak in branding.

According to Sangestan Mahallat, Reza Azarnoush, a member of the Iranian Stone Association, stated: Processing stone in the country and exporting the processed stone significantly increases the possibility of entrepreneurship development and the use of domestic experts.

Emphasizing the need to use the country's natural resources correctly, he said: using modern technology, the amount of stone wastage can be minimized.

He pointed out: Exporting processed stone, in addition to having a lot of profit for producers, leads them to the correct use of natural resources. 

Referring to the importance of training in the stone industry, Azarnoosh continued: Without proper training, no action can be performed properly, and if we do not have training, we will fail completely. It is necessary to always employ a few young people along with old and experienced people in order to provide the necessary platforms for the transfer of experience. Learning the world's modern science and knowledge in the fields of marketing, productivity and export is one of the most important issues in the stone industry. 

He considered the presence of stone activists in foreign exhibitions as mandatory and said: the government provides the necessary support for the presence of stone industry activists in foreign exhibitions.

Azarnoosh said: The performance of exhibitions abroad is very good in terms of advertising and they use mass media for advertising and information, but some exhibitions inside the country perform poorly in the field of advertising.

He pointed out: What is very important in the world today is the issue of branding, because powerful competitors enter this field every day. Iran's stone industry is weak in branding.

Referring to the installation of a statue in the main square of Nimvar city and the main square of Mahalat city, Azarnoush said: In these two cities, the art of sculpting is a serious concern of officials and artisans.

* This report was published on 2015-08-31 in Tasnim news tasnim.